We started back in 2012 with the aim to produce high quality drift inspired clothing and merchandise for drifters by drifters. Simply we love drifting in every form, there is no other motorsport like it where every driver can express their own style through their car and driving technique. We firmly believe in the original style that drifting started with back in the early 90s in Japan, Aggressive. The drivers that stand out are the balls to the wall no cares given ones. Big flicks, running walls, dirt drops, banging doors and destroying areo is what makes Option Drift.
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In 2017 we released our first seats as a passion project for our own cars and seeing a hole in the UK market for seats with a bit more style than black on black. Glitter has always featured highly in our stickers so we decided to add a little sparkle to our seats too with glitter backs. With a huge demand from friends and customers we have done limited number drops since. Now in 2024 we have 26 different colour ways and introduced carbonfibre and carbon kevlar options for the shells. By the end of 2025 we aim to release our first FIA approved seats, another 5 seat colour ways and introduce steering wheels, harnesses and gloves to our range. We now keep a solid level of rolling stock in the UK with limited runs of special colourways.
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We are super excited to get to work with great drivers within drifting with the likes of Drift Games, NightRide, Low Origin, Luke Fink, Jimmy Oakes, Hert, Noriyaro, JC365 and others all to help continue developing seats designed by drivers for drivers.
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Our stickers are made in house with our fans design input, we give back to the community by sponsoring grassroot drivers that represent our values of driving hard, aggressive and with maximum style. We run regular competions to give away our products free to our fans and reward loyal customers with gifts and amazing discounts. We are all here for the same thing so why not spread the love?
As we continue to grow we value every piece of feedback you can give us whether its a big or small, good or bad we want to hear from you. And as ever we appreciate any images sent to us of our products being used and abused via Facebook, Instagram or Email.